Services  /  01

Brand Strategy & Identity

The work that comes before the camera. We define who you are talking to, what you sound like, and what you look like — so every asset produced afterwards pulls in the same direction instead of competing with itself.

What’s Included

Brand Positioning

We work out who you are actually for and what makes you the obvious choice for them. That covers audience definition, competitive context, your core message, and tone of voice — documented in a brief your team and ours can both work from.

Typical deliverables: audience profiles, positioning statement, messaging framework, tone of voice guide.

Visual Identity

The look, and the rules for using it. Logo, colour palette, typography, and treatment of photography and video — built so it holds up at thumbnail size on a phone as well as on a billboard.

Typical deliverables: logo suite and file formats, colour and type system, brand guidelines document, social and template assets.

Content Direction

A creative framework for what you publish and why. Content pillars, formats that suit your audience, and a look and feel that stays recognisable whether the asset is a campaign film or a Tuesday afternoon Reel.

Typical deliverables: content pillars, format guidelines, reference boards, art direction notes for production.

Who It’s For

Businesses launching something new, businesses that have outgrown a logo they made themselves, and businesses producing plenty of content that doesn’t look like it came from the same company. If you are about to invest in video or photography, doing this first means the footage has something to be consistent with.